Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Novexpert continues its expansion in Brazil with Pharmapele

Novexpert is expanding its retail network in Brazil with the opening of new points of sale with the Pharmapele drugstore chain. The French brand of vegan, natural and biodegradable cosmetics is now available in Pharmapele stores in Recife, Salvador and Belém. Soon the line will also be in the other Pharmapele units.

Novexpert has an extensive range of 100% natural, biodegradable and vegan products and is recognized for its Novaxylina ingredient, a patented active that fights the signs of skin aging through three main routes: a 70% reduction in cellular oxidation, a 20% increase in cell longevity and the reduction of cell aging by 52%.

Novexpert products are certified by ECOCERT, which gives the consumer the certainty that they are buying a natural product. "Brazilian law does not determine what a natural cosmetic is and some brands are taking advantage of this legal loophole to greenwash their products, although they may contain chemicals that are harmful to health. That is why certification is so important," says Luisa Saldanha, Pharmacist and Technical Director of Pharmapele.

Pharmapele is a network of pharmacies, with 30 years of experience and 65 stores in Brazil.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more

Features