Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Novexpert continues its expansion in Brazil with Pharmapele

Novexpert is expanding its retail network in Brazil with the opening of new points of sale with the Pharmapele drugstore chain. The French brand of vegan, natural and biodegradable cosmetics is now available in Pharmapele stores in Recife, Salvador and Belém. Soon the line will also be in the other Pharmapele units.

Novexpert has an extensive range of 100% natural, biodegradable and vegan products and is recognized for its Novaxylina ingredient, a patented active that fights the signs of skin aging through three main routes: a 70% reduction in cellular oxidation, a 20% increase in cell longevity and the reduction of cell aging by 52%.

Novexpert products are certified by ECOCERT, which gives the consumer the certainty that they are buying a natural product. "Brazilian law does not determine what a natural cosmetic is and some brands are taking advantage of this legal loophole to greenwash their products, although they may contain chemicals that are harmful to health. That is why certification is so important," says Luisa Saldanha, Pharmacist and Technical Director of Pharmapele.

Pharmapele is a network of pharmacies, with 30 years of experience and 65 stores in Brazil.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Genderless innovation based on neuroscience

John Jiménez
Genderless innovation based on neuroscience

The history of dance is rich in innovations, from the first creations of ballet master Jean-Georges Noverre, to the modern dance of Isadora Duncan, Martha Graham, Rudolph Nureyev or Pina Bausch until the modern interpretations of Britain’s Got Talent finalist Yanis Marshall. The famous peer-reviewed academic journal Science launched (...)

read more

Features