Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Nivea launches new body moisturizer in Brazil

Nivea is launching Nivea Derma Care a new body moisturizer sold exclusively in Brazil. According to the brand of the German group Beiersdorf (Eucerin, La Prairie and Labello), the newly launched product provides three main benefits: deep hydration of the epidermis for 48 hours, relief from dry skin symptoms (itching and dryness) from the very first application, and prolonged skin protection against dryness.

"Nivea is always on the lookout for practical solutions that offer adequate skin care matching the needs of Brazilians. Our newly launched Nivea Derma Care is ideal for moisturizing dry skin especially during the winter," explains Tatiana Ponce, Nivea Vice President Innovation in the Americas and Marketing Director at Nivea Brazil.

The Nivea Derma Care formulation features a combination of glycerin and dexpanthenol. The product is clinically and dermatologically tested, it is free from dyes, ethyl alcohol and ingredients from animal origin.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Indie brands take centre stage at MakeUp in Los Angeles

Indie brands take centre stage at MakeUp in Los Angeles

Considering California as being one of the most exciting beauty hubs in the world, one of the place where global trends are emerging, the organisers of the MakeUp in Los Angeles trade show have dedicated a conference session on indie and entrepreneurial brands since the very creation of event in 2016. "Beauty activity has never (...)

read more
Experts’ views
Trend Alert 2018 - Body is the new Face

Leïla Rochet-Podvin
Trend Alert 2018 - Body is the new Face

A more holistic vision of beauty is emerging from the influence of millennials. A new blend of body positivity, wellness, allure, and, sexiness gives a fresh boost to this forgotten business category i.e. body. Promoting a healthy and fit body has become highly popular on social media as much as portraying a healthy lifestyle. It is (...)

read more

Features