Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

New hair trend: coloured chalk

Blue, pink, purple or multi-coloured hair? In Europe, several product launches offer hair colours that come out after washing.

Sephora (3 colours)

Sephora (3 colours)

Those interested in experimenting new hair looks, but without the risks of disastrous consequences, can now opt for hair chalk! This product innovation reminds the famous "mascara hair touchups" of the 1990s, which allowed to add a little colour to the hair.

This year, the colour trend mostly features pastel shades, but it is up to the customer to choose a more flashy green or blue, as wide ranges of colours are available.

Kevin Murphy (6 colours, exclusive to salons)

Kevin Murphy (6 colours, exclusive to salons)

Easy to use, the chalks are washed out by clear water (so, you have to resist to the temptation to jump in the pool). To apply the product, one’s just has to slide it through the hair, while protecting the shoulders with a towel to prevent stains. The use of straightening or curling irons is prohibited once the chalk is applied, but it is possible to use hairspray to fix the colour. with AFP / Relaxnews


© 2014 - Brazil Beauty News -

latest news
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

read more