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Markets & trends

New hair trend: coloured chalk

Blue, pink, purple or multi-coloured hair? In Europe, several product launches offer hair colours that come out after washing.

Sephora (3 colours)

Sephora (3 colours)

Those interested in experimenting new hair looks, but without the risks of disastrous consequences, can now opt for hair chalk! This product innovation reminds the famous "mascara hair touchups" of the 1990s, which allowed to add a little colour to the hair.

This year, the colour trend mostly features pastel shades, but it is up to the customer to choose a more flashy green or blue, as wide ranges of colours are available.

Kevin Murphy (6 colours, exclusive to salons)

Kevin Murphy (6 colours, exclusive to salons)

Easy to use, the chalks are washed out by clear water (so, you have to resist to the temptation to jump in the pool). To apply the product, one’s just has to slide it through the hair, while protecting the shoulders with a towel to prevent stains. The use of straightening or curling irons is prohibited once the chalk is applied, but it is possible to use hairspray to fix the colour.

BrazilBeautyNews.com with AFP / Relaxnews

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