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Naturex launches its Super Flowers collection in Brazil

Naturex, a global leader in specialty plant-based natural ingredients for the personal care and food industries, showcased their latest collection of botanical extracts for cosmetic products during the first edition of in-cosmetics brasil, which was held on 9-10 September at the World Trade Centre in São Paulo.

Blue Lotus (Nymphaea caerulea)

Blue Lotus (Nymphaea caerulea)

Flowers have always nurtured the fantasy of personal care brands and flattered the beauty image of the cosmetic industry. Naturex has developed a collection which explores the phytochemistry behind the most extraordinary and exotic flowers like Ginger Torch also named Porcelain Rose, Blue Lotus, Pomegranate Flower, Blue Malva and Jasmine. Capturing the evocative power of these delicate petals, Naturex has carefully selected flowers with reported efficacy and strong scientific data.

Indeed, these ephemeral blossoms reveal a high concentration of antioxidants and free radical scavengers, like polyphenols and flavonoids as well as glycosides and polysaccharides. Conducted at the lowest possible temperature, the gentle extraction process preserves the integrity of the active molecules and maximizes the benefits of these precious resources. The company’s portfolio includes more than 100 carefully selected natural extracts for a full palette of botanical possibilities.

Following the trends for superfruits or super veggies, Super Flowers is set to embrace cosmetic market trends in the coming months,” comments Julie Françoise, Business Manager at Naturex. “Super Flowers have just the right blend of features: their elegance is highly evocative for storytelling and they are loaded with active phytochemicals that play a role in skin care.

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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