Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Naturex fights photo-ageing with cherry blossom

At the latest edition of the in-cosmetics show, which was held on 12-14 April 2016 in Paris, Naturex launched Cherry Blossom Eutectys, a new patented anti-photoaging extract. The group thus adds a new active to its Eutectys collection of botanical extracts launched earlier this year.

Although sunshine is an essential source of wellbeing and health, especially for vitamin D and endorphin production, it’s no secret that repeated sun exposure often results in premature skin aging. Eager to protect their skin against UV ray damages, consumers are increasingly looking for products that deliver performance for a long-lasting youthful look.

The human body has developed a group of natural mechanisms to minimize damage to the skin caused by UV radiation. But as time goes by (and with repeated exposure), these repair mechanisms wear down. “UV-induced inflammation and disorganization of collagen fibrils can occur along with dramatic effects on skin barrier function,” explains Naturex.

An active derived from cherry blossom

To protect the skin against the harmful effects of sunlight, Naturex has used its new generation a patented extraction process - the so called Eutectigenesis [1] - to extract precious botanical actives from cherry blossoms sourced in the heart of Provence, less than 50 miles from the company’s French processing facility. The fresh flowers, a by-product of cherry fruit cultivation, are carefully handpicked within the usual cultivation process. These fragile and short-lived flowers can deliver powerful cosmetic benefits especially when they are carefully grown and harvested.

Indeed, tests conducted by Naturex shows that Cherry Blossom Eutectys has anti-inflammatory effects, by inhibition of TNF-α release. “Its anti-oxidant benefits also prevent oxidative stress and avoid any triggering of the DJ1-Nrf2 pathway,” says the company.

Cherry Blossom also has firming and regenerating effects as “it increases collagen synthesis and inhibits MMP-1 release, which contributes to the repair of the Extra Cellular Matrix.

Last but not least, according to Naturex, the new botanical active helps to improve the skin barrier function by increasing cell-to-cell adhesion and cornification.

Three illustrative formulations

To showcase the benefits of this new botanical active, Naturex has developed three new applications, which were presented at the in-cosmetic tradeshow : a face fluid, and hydrating face oil and a rejuvenating mask.

V.G.

Footnotes

[1This processus, based on NaDES (Natural Deep Eutectic Solvent) technology, allows extracting botanical actives that present an augmented phytochemical profile. According to Naturex, when comparatively tested, the Eutectys extract demonstrated much higher activity than a standard cherry blossom extract (water: glycerin 50:50).

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more

Features