Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Naturex brings suppleness to hair with a new 100% botanical extract

At the 2017 edition of the in-cosmetics Global tradeshow, Naturex has showcased Tillandsia Eutectys, a new addition to its collection of botanical extracts produced using Eutectigenesis.

The new active has been proven to enhance hair suppleness, increasing its (...)

The new active has been proven to enhance hair suppleness, increasing its manageability by reducing friction and making it easier to comb.

In order to add a hair care active to its Eutectys range of botanical extracts, Naturex turned to Tillandsia, a plant also known as Angel’s Hair that grows on other plants, often taking root on the limbs of trees, creating large structures that hang from the branches. It obtains moisture from run-off water that falls onto its stems and leaves. This is subsequently stored in its plump tissues, where it stays until required during dry periods.

Naturex has harnessed these properties to benefit human hair in the form of a new active - Tillandsia Eutectys - which has been proven to enhance hair suppleness, increasing its manageability by reducing friction and making it easier to comb.

Nature new haircare active Tillandsia Eutectys was launched at the (...)

Nature new haircare active Tillandsia Eutectys was launched at the in-cosmetics Global trade show in London

Like every other ingredient in the Eutectys collection, this new active is produced using Eutectigenesis, a patented extraction process that involves Natural Deep Eutectic Solvents (NaDES).

V.G.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs the new concept of L'Occitane au Brésil

Centdegrés designs the new concept of L’Occitane au Brésil

Entering the world of L’Occitane au Brésil is like setting foot in a beautiful Brazilian home surrounded by friends. Every detail counts, from the floor tiles, parquet flooring and plants to the large wooden table and sun-filled conservatory. The space is soft and joyous, calm and invigorating, singular and plural and colourful: a (...)

read more
Experts’ views
Packaging trends: Wood beyond limits

Quadpack
Packaging trends: Wood beyond limits

No packaging material touches the senses more than wood. You can feel it, smell it and admire its luxurious texture, a gift from nature itself. In this series of inspiration boards, Quadpack’s designers bring you ideas and trends for using this natural material, including a new look, decoration technique and design concept in each (...)

read more

Features