Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Natural makeup increasingly interests Brazilian women

Mineral makeup has already taken the world by storm and the trend is now rocketing in Brazil. Free from synthetic preservatives or colour additives it has a lower impact on skin than traditional makeup.

Mineral makeup is doing more than just enhancing women’s beauty. The new trend offers products that also help fighting skin ageing and reducing expression marks. Mineral makeup can match the needs of different skin types including dry, oily and mix and can also feature a sun protection factors.

Mineral makeup therefore also matches with the multifunctional (...)

Mineral makeup therefore also matches with the multifunctional trend.

Mineral makeup therefore also matches with the multifunctional trend. Among the many benefits of mineral makeup is the fact that it can also help treat the skin and nourish it, thus providing health benefits resulting in a younger appearance. The promise of these products is quite simple, mineral makeup is a more natural solution that gives up substances potentially harmful to the skin, such as preservatives, synthetic colour additives and fragrances and focuses on natural substances.

Face Primer - Neez Profissional

Face Primer - Neez Profissional

An example of Brazilian product illustrating the mineral makeup trend in the country is Neez Profissional’s Face Primer. It addition of being essential to achieve a good daily makeup, it features ingredients that help taking care of the skin’s health. The Face Primer is made from a combination of botanical bio-polymers enriched with minerals. This formula provides protection and hydration to the skin and forms a basis that helps makeup to stay longer on the face.

© 2016 - Brazil Beauty News -

latest news
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Genderless innovation based on neuroscience

John Jiménez
Genderless innovation based on neuroscience

The history of dance is rich in innovations, from the first creations of ballet master Jean-Georges Noverre, to the modern dance of Isadora Duncan, Martha Graham, Rudolph Nureyev or Pina Bausch until the modern interpretations of Britain’s Got Talent finalist Yanis Marshall. The famous peer-reviewed academic journal Science launched (...)

read more