Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura relaunches its Adoro Maquiagem (I love make-up) portal

Natura is relaunching the portal Adoro Maquiagem (I love make-up), which has been “completely redesigned to meet the aspirations of women who seek for information on the Internet”. The relaunch of the portal occurs simultaneously to the online promotion by Natura of a series of new makeup lines.

Women look at the web for information on makeup

In a survey commissioned by Natura, ad agency Pereira & O’Dell found that women are increasingly interested in high quality information, from collaborative and inclusive sources. "Women are discussing female issues and seek advice within their community in places where they can identify with others and express themselves and share experiences," explains the company.

Considering this fact, the new site seeks to strengthen the relationship with Natura customers thanks to a full synchronization with social media such as Facebook, Instagram, Twitter and Youtube. The portal also features new editorial on fashion, art, culture and lifestyle. Beyond the content itself, the Adoro Maquiagem portal will rely on the support from bloggers and other influential persons on female audience.

The new Adoro Maquiagem portal is also available in mobile and tablet versions, so as allow easy access to the content through those devices.

Major make-up launches

In June, Natura also started its Movimento Maquiagem (Make-up Movement) initiative, with some of the year’s major releases from its brands Una, Face and Aquarela.

The digital actions created by agency Salve for Natura’s Movimento Maquiagem include: a web series starring beauty and fashion blogger Camila Coelho providing makeup tips, videos with the participation of bloggers Mariah Bernardes, Helena Lunardelli and Natura’s official makeup artist, Marcos Costa.

latest news
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

read more