Natura’s green logistics scheme, based on the use of sustainable vehicles, such as electric cars or bicycles, to deliver the brand’s products in to urban areas of São Paulo, Valinhos, Belo Horizonte, Vitória and Porto Alegre, avoided the emission of 24,700 kg of CO2 equivalent  into the atmosphere. According to the company, this figure corresponds to four car laps around the Earth. Indeed, electric cars emit nine times less CO2 than a conventional vehicle.
The cosmetics manufacturer was the first company in Latin America to use electric vehicles for its delivery operations. The project began in October 2014, with the first cars, and reached another step further in June 2016, when the company started using bicycles.
"This project shows that it is possible to include new technologies and innovations in our business model in order to contribute to reduce our environmental impacts," said Keyvan Macedo, Natura’s Sustainability Manager.
In recent years, Natura also expanded the use of sea and river shipping to deliver products to its three distribution centres located in the North and Northeast regions of the country. This transport system has a lower environmental impact than road transportation and contributed to reduce emissions by more than two thousand tons of CO2e in 2015.
In 2014, Natura made a public commitment to reduce its emissions of greenhouse gases by 33% throughout its value chain by 2020 as part of its Carbon Neutral Program. All emissions that cannot be avoided are 100% neutralized through a series of compensation projects.