Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura launches new institutional campaign for the perfumery category

The Brazilian cosmetics company has launched a new campaign to renew its identity in the fragrance category. Created by DPZ&T, the new campaign - which will feature numerous digital actions, ads, spots, various street displays and merchandising actions - highlights the brand’s unique way of creating genuinely Brazilian fragrances.

"We reaffirm our identity in a mixture of Brazilian colours, scents and attitudes. The campaign shows that for a true home-based perfumery, creating a fragrance is much more than crafting a chemical formula. It consists in provoking sensations and emotions connected to our time. It’s an artistic creation, and that’s what Natura does," says Andrea Alvares, Vice President of Marketing, Innovation and Sustainability at Natura.

The multiplatform campaign presents a new signature and a new concept for the perfumery segment: “Natura. A Casa de Perfumaria do Brasil” ("Natura, Brazil’s Perfumery House"), emphasizing its own way of creation. Natura is the only company in Latin America to have an exclusive in-house perfumer and 20 exclusive essential oils extracted in a pioneering and sustainable way from the Latin American biodiversity.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

read more

Features