Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura launches new institutional campaign for the perfumery category

The Brazilian cosmetics company has launched a new campaign to renew its identity in the fragrance category. Created by DPZ&T, the new campaign - which will feature numerous digital actions, ads, spots, various street displays and merchandising actions - highlights the brand’s unique way of creating genuinely Brazilian fragrances.

"We reaffirm our identity in a mixture of Brazilian colours, scents and attitudes. The campaign shows that for a true home-based perfumery, creating a fragrance is much more than crafting a chemical formula. It consists in provoking sensations and emotions connected to our time. It’s an artistic creation, and that’s what Natura does," says Andrea Alvares, Vice President of Marketing, Innovation and Sustainability at Natura.

The multiplatform campaign presents a new signature and a new concept for the perfumery segment: “Natura. A Casa de Perfumaria do Brasil” ("Natura, Brazil’s Perfumery House"), emphasizing its own way of creation. Natura is the only company in Latin America to have an exclusive in-house perfumer and 20 exclusive essential oils extracted in a pioneering and sustainable way from the Latin American biodiversity.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more

Features