The Brazilian cosmetics company has launched a new campaign to renew its identity in the fragrance category. Created by DPZ&T, the new campaign - which will feature numerous digital actions, ads, spots, various street displays and merchandising actions - highlights the brand’s unique way of creating genuinely Brazilian fragrances.
"We reaffirm our identity in a mixture of Brazilian colours, scents and attitudes. The campaign shows that for a true home-based perfumery, creating a fragrance is much more than crafting a chemical formula. It consists in provoking sensations and emotions connected to our time. It’s an artistic creation, and that’s what Natura does," says Andrea Alvares, Vice President of Marketing, Innovation and Sustainability at Natura.
The multiplatform campaign presents a new signature and a new concept for the perfumery segment: “Natura. A Casa de Perfumaria do Brasil” ("Natura, Brazil’s Perfumery House"), emphasizing its own way of creation. Natura is the only company in Latin America to have an exclusive in-house perfumer and 20 exclusive essential oils extracted in a pioneering and sustainable way from the Latin American biodiversity.