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Industry buzz

Natura expands in the US

Natura is expanding its presence in the United States. The Brazilian company that opened a first store in March in New York (240 Elizabeth Street - New York, NY 10012) is expanding its presence in the US with the launch of a virtual store (www.naturabrasil.com), created to serve exclusively that country.

According to an article recently published in the newspaper O Estado de São Paulo, Natura also started producing in the North American territory. The company is expected to launch its Chronos anti-age cream and its Mãe e Bebê line soon.

Natura, which has a store in Paris, already operates an e-commerce website in France - focusing on the Ekos, Chronos and Mamãe e Bebê lines - which also serves other European countries.

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