Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura expands in the US

Natura is expanding its presence in the United States. The Brazilian company that opened a first store in March in New York (240 Elizabeth Street - New York, NY 10012) is expanding its presence in the US with the launch of a virtual store (www.naturabrasil.com), created to serve exclusively that country.

According to an article recently published in the newspaper O Estado de São Paulo, Natura also started producing in the North American territory. The company is expected to launch its Chronos anti-age cream and its Mãe e Bebê line soon.

Natura, which has a store in Paris, already operates an e-commerce website in France - focusing on the Ekos, Chronos and Mamãe e Bebê lines - which also serves other European countries.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Green make-up: The new standard?

Pascale Brousse
Green make-up: The new standard?

Consumer demand for natural and green cosmetics keeps growing. And many “Indie brands” meet it, positioning themselves with green + clean + ethics + efficient + lifestyle + happy claims, mainly in the USA. This trend is already most visible in skincare, but it is still almost nowhere to be seen in France in makeup. What is this (...)

read more

Features