Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura Ekos Ucuuba helps to preserve 65 thousand hectares of Amazon Forest

The cosmetic use of the ucuuba seed, which helps moisturize the skin, contributes to the environmental preservation of the endangered species. "The ucuuba tree used to be cleared for logging and was threatened with extinction, now it benefits from a virtuous cycle of preservation and sustainable management," says the Brazilian brand

The seeds of the tree, which is endemic of the Amazon’s flooded areas, are a source of a light butter with high moisturizing power, used in the products of the Natura Ekos Ucuuba line. In vitro tests have proven that its use stimulates the production of elastin and collagen by the skin and promotes moisturisation.

According to Natura, the products of the Ekos Ucuuba body line contributed to the preservation of an area of 65,000 hectares (equivalent to the same number of football fields) in the Amazon Forest by reversing the process of predatory deforestation.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Indie brands take centre stage at MakeUp in Los Angeles

Indie brands take centre stage at MakeUp in Los Angeles

Considering California as being one of the most exciting beauty hubs in the world, one of the place where global trends are emerging, the organisers of the MakeUp in Los Angeles trade show have dedicated a conference session on indie and entrepreneurial brands since the very creation of event in 2016. "Beauty activity has never (...)

read more
Experts’ views
Trend Alert 2018 - Body is the new Face

Leïla Rochet-Podvin
Trend Alert 2018 - Body is the new Face

A more holistic vision of beauty is emerging from the influence of millennials. A new blend of body positivity, wellness, allure, and, sexiness gives a fresh boost to this forgotten business category i.e. body. Promoting a healthy and fit body has become highly popular on social media as much as portraying a healthy lifestyle. It is (...)

read more

Features