The cosmetic use of the ucuuba seed, which helps moisturize the skin, contributes to the environmental preservation of the endangered species. "The ucuuba tree used to be cleared for logging and was threatened with extinction, now it benefits from a virtuous cycle of preservation and sustainable management," says the Brazilian brand
The seeds of the tree, which is endemic of the Amazon’s flooded areas, are a source of a light butter with high moisturizing power, used in the products of the Natura Ekos Ucuuba line. In vitro tests have proven that its use stimulates the production of elastin and collagen by the skin and promotes moisturisation.
According to Natura, the products of the Ekos Ucuuba body line contributed to the preservation of an area of 65,000 hectares (equivalent to the same number of football fields) in the Amazon Forest by reversing the process of predatory deforestation.