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Natrue and IBD sign agreement on natural and organic cosmetics

Natrue, a European association promoting the development of natural and organic cosmetics, and IBD, a Brazilian certification body, have joined forces to protect and promote natural and organic cosmetic products through the signing of an Agreement on the alignment and mutual recognition of their respective standards.

This partnership will help to remove barriers to trade between Brazil and Europe for these products, to reduce bureaucracy and create new business opportunities.

Under the Agreement, all natural and organic cosmetic products certified to the Natrue Label (raw materials, formulas and finished products) may automatically receive the “IBD natural ingredients seal” without undergoing additional certification or costs - only a seal fee for use of the IBD label will be charged. IBD has aligned its criteria to that of the Natrue Label for those products intended to be exported. As soon as operators have adjusted their line to these criteria, the Natrue Label will automatically be awarded to IBD certified natural and organic cosmetic products without undergoing additional certification costs - only a seal fee for use of the Natrue Label will be charged.

The Agreement is a milestone in the international recognition of authentic natural and organic cosmetic products reducing barriers to international trade for Brazil who may now export Natrue levels 1 (natural), 2 (with organic portion) and 3 (organic) to third countries,” said Alexandre Harkaly, Executive Director of IBD.

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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