Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Innovation & new products

Microfluidics: The next beauty trend?

Is ’Hydra Beauty Micro Crème’ - the latest addition to Chanel’s ’Hydra Beauty’ family of products - the start of a true disruption within the cosmetics market?

The new launch is the first cream to be based on ’micro-droplets’. In that case, the droplets contain camellia extracts. The development of this innovation was made possible thanks to new advancements in ’microfluidics’, a technique that makes it possible to shape droplets one by one, therefore controlling their size and manipulating fluids to alter the structure of an emulsion. The droplets can then be effectively encased in an evanescent membrane.

Active beauty ingredients can therefore be preserved right up to the moment of application. So, for example, droplets within beauty products do not burst until they are applied directly to the skin, whereby they erupt, offering a fresh sensory experience and more efficient moisturization. In the case of Chanel’s new Hydra Beauty Micro Crème, the droplets are able to resist bursting when they are scooped out of the jar, and thus only free the active when the cream is applied to the face.

Microfluidics also offers entirely new visual and sensorial sensations.

According to Chanel, which teamed up with the French scientific start-up Capsum for their expertise in the area of microfluidics, this new technique is “capable of broadening the scope of possibilities to develop tomorrow’s cosmetics.

Chanel should launch more products based on this technique in 2018. The microfluidics method seems to have a lot of assets to become the hot new beauty trend of the near future. Time will tell!

Premium Beauty News with AFP/Relaxnews

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs the new concept of L'Occitane au Brésil

Centdegrés designs the new concept of L’Occitane au Brésil

Entering the world of L’Occitane au Brésil is like setting foot in a beautiful Brazilian home surrounded by friends. Every detail counts, from the floor tiles, parquet flooring and plants to the large wooden table and sun-filled conservatory. The space is soft and joyous, calm and invigorating, singular and plural and colourful: a (...)

read more
Experts’ views
WOW MOM, a beauty survival kit for busy women

Lipotec
WOW MOM, a beauty survival kit for busy women

Two years ago, Lubrizol set itself the target of offering more comprehensive assistance to its clients by empowering them with products and services that will enable them to accelerate and enhance their creativity. Pursuant to this initial goal, the company continues to develop novel marketing concepts supported by its long-time (...)

read more

Features