Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Men more attracted to women with less makeup, finds study

Women who never leave the house without layering on foundation, blush and eye makeup might want to reconsider their beauty routine, especially if the goal is to make themselves more attractive. A study published in the Quarterly Journal of Experimental Psychology concludes that women are seen as more attractive when they have on 30 to 40% less makeup than they typically wear.

According to a recent study, men and women alike found faces with "less (...)

According to a recent study, men and women alike found faces with "less makeup" to be more attractive - Photo credit: © Serg Zastavkin / shutterstock.com

Researchers at Bangor University and Aberdeen University asked 44 women to put on makeup as if they were going out for a night on the town. Each woman was photographed before and after putting on the makeup, and the photographs were then altered so that there were 21 images of each woman, each with a different amount of makeup.

The photographs were shown to a sample group of both male and female university students who were asked to select the image they found the most attractive. Overall, men and women alike preferred the images in which the women were wearing around 40% less makeup than they had initially put on. Compared to men, however, women revealed a preference for slightly more makeup than men.

"Taken together, these results suggest that women are likely wearing cosmetics to appeal to the mistaken preferences of others," according to the study’s authors. "These mistaken preferences seem more tied to the perceived expectancies of men, and, to a lesser degree, of women."

This may explain the success of the nude trend in makeup.

With AFP/Relaxnews

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more

Features