Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Men more attracted to women with less makeup, finds study

Women who never leave the house without layering on foundation, blush and eye makeup might want to reconsider their beauty routine, especially if the goal is to make themselves more attractive. A study published in the Quarterly Journal of Experimental Psychology concludes that women are seen as more attractive when they have on 30 to 40% less makeup than they typically wear.

According to a recent study, men and women alike found faces with "less (...)

According to a recent study, men and women alike found faces with "less makeup" to be more attractive - Photo credit: © Serg Zastavkin / shutterstock.com

Researchers at Bangor University and Aberdeen University asked 44 women to put on makeup as if they were going out for a night on the town. Each woman was photographed before and after putting on the makeup, and the photographs were then altered so that there were 21 images of each woman, each with a different amount of makeup.

The photographs were shown to a sample group of both male and female university students who were asked to select the image they found the most attractive. Overall, men and women alike preferred the images in which the women were wearing around 40% less makeup than they had initially put on. Compared to men, however, women revealed a preference for slightly more makeup than men.

"Taken together, these results suggest that women are likely wearing cosmetics to appeal to the mistaken preferences of others," according to the study’s authors. "These mistaken preferences seem more tied to the perceived expectancies of men, and, to a lesser degree, of women."

This may explain the success of the nude trend in makeup.

With AFP/Relaxnews

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

read more

Features