Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Men more attracted to women with less makeup, finds study

Women who never leave the house without layering on foundation, blush and eye makeup might want to reconsider their beauty routine, especially if the goal is to make themselves more attractive. A study published in the Quarterly Journal of Experimental Psychology concludes that women are seen as more attractive when they have on 30 to 40% less makeup than they typically wear.

According to a recent study, men and women alike found faces with "less (...)

According to a recent study, men and women alike found faces with "less makeup" to be more attractive - Photo credit: © Serg Zastavkin / shutterstock.com

Researchers at Bangor University and Aberdeen University asked 44 women to put on makeup as if they were going out for a night on the town. Each woman was photographed before and after putting on the makeup, and the photographs were then altered so that there were 21 images of each woman, each with a different amount of makeup.

The photographs were shown to a sample group of both male and female university students who were asked to select the image they found the most attractive. Overall, men and women alike preferred the images in which the women were wearing around 40% less makeup than they had initially put on. Compared to men, however, women revealed a preference for slightly more makeup than men.

"Taken together, these results suggest that women are likely wearing cosmetics to appeal to the mistaken preferences of others," according to the study’s authors. "These mistaken preferences seem more tied to the perceived expectancies of men, and, to a lesser degree, of women."

This may explain the success of the nude trend in makeup.

With AFP/Relaxnews

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features