Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Mary Kay inaugurates Peru headquarters

The direct-selling US beauty brand, which recently announced a new expansion in Latin America with its entry in Peru has inaugurated its new headquarters with a ribbon-cutting ceremony on September 15 in Lima. “With a 54-year history, and operations in nearly 40 countries, this expansion strengthens Mary Kay’s already solid foundation in Latin America,” said the Dallas-based company in a release.

Mary Kay said they made an initial investment of USD 9 million in the Peruvian subsidiary. It is based in Lima, covering operations for the entire country. The entry in Peru follows the company recent and successful launch in neighbouring Colombia in 2015.

"We are proud to further expand our operations in Latin America with the opening of Mary Kay Peru," says David Holl, President and Chief Executive Officer for Mary Kay Inc. "As the demand for high quality products increases and the entrepreneurial spirit strengthens with the country’s economic growth, we anticipate a successful launch in Peru."

According to Mary Kay, the concept of direct selling is more attractive than ever, and has been growing in Peru for the past 40 years. In 2016, World Bank ranked Peru 50 (out of 189 countries) for ease of doing business.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Opportunities for hair color products in Brazil

Juliana Martins
Opportunities for hair color products in Brazil

The economic downturn and the hair color subcategory Retail sales of hair color products may have had a strong ally in the last three years: Brazil’s economic downturn. As a result of Brazilians’ lower available income, many have stopped spending money on certain services, such as professional hair services offered at hair salons. (...)

read more

Features