Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Mane to invest US$ 55 million in new plant in Brazil

Thirty-eight years after opening its first Brazilian factory, in Jacarepaguá, Rio de Janeiro, French-based flavor and fragrance manufacturer Mane plans to invest US$55 million in a new plant in the country, which is the company’s second most important market in Latin America behind Mexico.

Mane's laboratory in Brazil

Mane’s laboratory in Brazil

The state of São Paulo currently gathers approximately 70% of Mane’s clients in Brazil and the new plant will be located in Jundiaí, about 50km from São Paulo’s capital city. The company supplies fragrances to market giants such as Natura, O Boticário, Hypermarcas and L’Oréal, as well as flavors for the food and beverage industry, with a client portfolio that includes Nestlé, Lacta, Coca-Cola, BRF and Ambev.

Construction works should begin in 2016 and are expected to be completed in less than two years. The Rio plant, which currently employs 150 people, will continue operating. With the two facilities, Mane aims to double its market share in Brazil in the next five years from its current 2.5% to 5%. In July, the company also inaugurated a research and analysis center in São Paulo, with six laboratories, sensory analysis booths and rooms used for consumer studies as part of its plan to increase its presence in Brazil.

Mane's plant em Le Bar-sur-Loup - CREDIT Thierry Bouët

Mane’s plant em Le Bar-sur-Loup - CREDIT Thierry Bouët

Mane ranks among the top ten flavor and fragrance manufacturers in Brazil, holds the seventh position among the world’s leading companies in this industry and the fifth in Europe. The family business has been established for 144 years, with its headquarters located in Le Bar-sur-Loup, Southern France, and operations in 32 countries. In 2014, Mane recorded € 769.9 million in revenues and showed a 6.4% growth compared to the previous year. Flavors represent about 56% of the company’s sales, while fragrances account for 38% and ingredients for 6%.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

read more

Features