Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends
Sponsored message

MakeUp in SaoPaulo: A unique make up appointment!

On 7 and 8 December 2016, the entire professional beauty sector will meet in São Paulo to review changes in the make-up sector in South America and more particularly in Brazil. As usual, a lot of animations, such as the one organised by the Granado Group, and conferences will follow one another during these two days dedicated to an industry that remains probably one of the most dynamic in the region.

Two-intensive days of conferences

Nearly forty speakers will succeed one another during two days on the podium of the Centro Rebouças Conference Room in SaoPaulo.

The programme features "hot" issues ranging from the development of makeup in South America to major international trends:

- "Global beauty trends in Make Up," by Juliana Martins, Beauty and Personal Care Analyst at Mintel
- "What’s in & What’s hot from Asia The recent and impactful makeup trends & products from Asia,” by Florence Bernardin, Information & Inspiration.
- "Global Nail Trend Forecast: Upcoming Key Colors &Textures," by Fernanda Pigatto, Brazil Trend & Marketing, Beautystreams.
- "Formulas: The growing importance of Minerals &Natural Ingredients in Make Up formulations" a round Table moderated by Vincent Gallon, Brazil Beauty News and Dr. Luisa Oliva, R&D Technical & Marketing International Consultant, with the participation of Alessandro Mendes, Director R&D, Natura; Angelica Bekanich, Intercos; Cristina Brito, Country Business Development Manager at Chromavis do Brasil -Fareva Group; Thiago Terada, Sustainability and Corporate Affairs Manager, Beraca Ingredientes Naturais; Jens Schmitt, LabPhyto.
- "The transformation of beauty retail in Brazil: Towards an Omnichannel model" by Valeria Grossman, CentDegrés Brazil, Paola Costa, Chief marketing Officer & Luxe Division General Manager, L’Oréal Brazil and Walteno S. B. Da Silva, LATAM Sales and Marketing Director Arcade Beauty and Daniel Almeida, Adhespack.
- "Political & Economic Overview on Personal Hygiene, Perfumery and Cosmetics", by Joao Carlos Basilio da Silva, President of ABIHPEC.
- "The Brazilian Market for Make-Up" by Daniel Fernandez de Oliveira, Market Intelligence Manager, ABIHPEC.

Download the full programme here.

Relaxation area

For the second consecutive year, the Granado Group will welcome visitors at MakeUp in SaoPaulo in an area fully dedicated to relaxation. Visitors will be invited to enjoy the peaceful atmosphere of the area to relax with a hands massage or with foot reflexology and to discover the Méditerranée PHEBO range that stimulates senses and takes consumers on a genuine imaginary journey to the shores of the Mediterranean.

- CLICK HERE TO GET YOUR ENTRY PASS -

MakeUp in SaoPaulo
7 & 8 December 2016
Centro de Convenções Rebouças

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
Green alternatives to microplastic beads

Lipotec
Green alternatives to microplastic beads

Sustainability has become a big concern in our time. The fight against plastics has hardened and consumers are looking for environment-friendly products to reduce the human footprint on Earth. In the skin care industry, the plastic microbeads, historically used in physical exfoliants, have been questioned in many countries for their (...)

read more

Features