Two-intensive days of conferences
Nearly forty speakers will succeed one another during two days on the podium of the Centro Rebouças Conference Room in SaoPaulo.
The programme features "hot" issues ranging from the development of makeup in South America to major international trends:
"Global beauty trends in Make Up," by Juliana Martins, Beauty and Personal Care Analyst at Mintel
"What’s in & What’s hot from Asia The recent and impactful makeup trends & products from Asia,” by Florence Bernardin, Information & Inspiration.
"Global Nail Trend Forecast: Upcoming Key Colors &Textures," by Fernanda Pigatto, Brazil Trend & Marketing, Beautystreams.
"Formulas: The growing importance of Minerals &Natural Ingredients in Make Up formulations" a round Table moderated by Vincent Gallon, Brazil Beauty News and Dr. Luisa Oliva, R&D Technical & Marketing International Consultant, with the participation of Alessandro Mendes, Director R&D, Natura; Angelica Bekanich, Intercos; Cristina Brito, Country Business Development Manager at Chromavis do Brasil -Fareva Group; Thiago Terada, Sustainability and Corporate Affairs Manager, Beraca Ingredientes Naturais; Jens Schmitt, LabPhyto.
"The transformation of beauty retail in Brazil: Towards an Omnichannel model" by Valeria Grossman, CentDegrés Brazil, Paola Costa, Chief marketing Officer & Luxe Division General Manager, L’Oréal Brazil and Walteno S. B. Da Silva, LATAM Sales and Marketing Director Arcade Beauty and Daniel Almeida, Adhespack.
"Political & Economic Overview on Personal Hygiene, Perfumery and Cosmetics", by Joao Carlos Basilio da Silva, President of ABIHPEC.
"The Brazilian Market for Make-Up" by Daniel Fernandez de Oliveira, Market Intelligence Manager, ABIHPEC.
Download the full programme here.
For the second consecutive year, the Granado Group will welcome visitors at MakeUp in SaoPaulo in an area fully dedicated to relaxation. Visitors will be invited to enjoy the peaceful atmosphere of the area to relax with a hands massage or with foot reflexology and to discover the Méditerranée PHEBO range that stimulates senses and takes consumers on a genuine imaginary journey to the shores of the Mediterranean.
MakeUp in SaoPaulo