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MakeUp in SaoPaulo 2016 will kick-off tomorrow

Only one day to go before the doors of the Centro Rebouças open on this makeup event dedicated to an entire professional sector. Here is the complete list of the main events that will highlight these fourty eight hours. See for yourself !

The complete conferences programme

Day 1 (Wednesday December 7th)

1:00pm – 1:45pm: "Global beauty trends in Make Up"
Conference by: Juliana Martins, MINTEL

2:00pm – 2:45pm: "What’s in & What’s hot from Asia"
The recent and impactful makeup trends & products from Asia.
Conference by: Fei Xu, Information & Inspiration.

3:00pm - 4:30pm: "What’s up in Nails and Make Up in Brazil?"

3:15pm – 3:45 pm: "Global Nail Trend Forecast: Upcoming Key Colors & Textures" 
Conference by: Fernanda Pigatto, BeautyStreams
Join a special Nail presentation by global beauty trend authority Beautystreams.

03:45pm – 04:30pm: Nail Polish – The Brazilian exception"
Round Table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Vincent Gallon, Brazil Beauty News with the following participants: 
- Gustavo Boaventura, Cosmética em Foco and Gisely Spósito 
- Fernanda Pigatto, Brazil Trend & Marketing, BeautyStreams

04:45pm – 06:00pm: "Formulas: The growing importance of Minerals & Natural Ingredients in Make Up formulations" 

International Consultant: A brief introduction about trends and natural brands positioning in Brazil. Followed by a round Table moderated by Vincent Gallon, Brazil Beauty News and Dr. Luisa Oliva, with the participation of: 

- Alessandro Mendes, Natura 
- Angelica Bekanich, Intercos 
- Cristina Brito, Chromavis do Brasil - Fareva Group 
- Thiago Terada, BeracaIngredientes Naturais 
- Jens Schmitt, LabPhyto

Day 2 (Thursday December 8th)

12:15pm – 1:00pm: « The history of Make-up and the Brazilian labor market » 
Conference by : Simone Tinelli, Ateliê de Maquillagem

1:00pm – 2:00pm: "The transformation of beauty retail in Brazil: Towards an Omnichannel model?"
- Evolution in the POS 
Conference by: Valeria Grossman, 100 Degrés Brazil 
- Digital Beauty in Brazil
Conference by: Walteno S. B. Da Silva, Arcade Beauty; Daniel Almeida, ADHESPACK

2:00pm – 2:30pm: "How to achieve successful Omnichannel Retailing?"

Roundtable moderated by Vincent Gallon, Premium Beauty News with the participation of:
- Valeria Grossman, 100 Degrés Brazil
- Walteno S. B. Da Silva, Arcade Beauty 
- Daniel Almeida, ADHESPACK
2:45pm – 3:45pm: "What kind of packaging and applicators for a recovering industry in Brazil"
Round table moderated by Charles-Emmanuel Gounod, Beautyworld with the participation of: 
- Paola Froes, Albéa Brazil 
- Ludivine Dervaux, Cosmogen 
- Flavio Unikowsky, Cosmogen 
- Mariana Fonseca, Geka Brazil 
- Meire Tescer, Qualipac Brazil
4:00pm – 4:15pm: "Political & Economic Overview on Personal Hygiene, Perfumery and Cosmetics"
Conference by : Joao Carlos Basilio da Silva, President ABIHPEC
4:15pm – 4:45pm: "The Brazilian Market for Make-Up" 
Conference by Daniel Fernandez de Oliveira, Market Intelligence Manager, ABIHPEC
4:45pm – 6:00pm: "3 Ideas how to move out from the crisis in Brazil?"
During this round table, we will debate on 3 ideas: 
- The Lipstick factor; How lipsticks survive or even grow in crisis time? 
- Export; in a difficult domestic market, is export a good way to grow our business? 
- Product Innovation; despite the crisis, how consumers continue to search for new and innovative products?
Charles-Emmanuel Gounod, Beautyworld Connexions & Vincent Gallon, Brazil Beauty News will moderate this round table with the participation of: 
- Sabine Oelschlegel, Weckerle Cosmetics 
- Nazish Munchenbach, Granado 
- Fernanda Pigatto, BeautyStreams 

IT Produts

For its fourth edition, MakeUp in SaoPaulo will once again take place in an atmosphere of innovation. More than twenty products werein competition and the most "innovative" ones will be hung and visible at the entrance of the show on the famous "Tree of Innovation", a real mascot of the MakeUp in…™ shows across the world.

A Relaxation area offered by the Granado Group

For the second consecutive year, the Granado Group will welcome visitors at MakeUp in SaoPaulo in an area fully dedicated to relaxation. Visitors will be invited to enjoy the peaceful atmosphere of the area to relax with a hands massage or with foot reflexology and to discover the Méditerranée PHEBO range that stimulates senses and takes consumers on a genuine imaginary journey to the shores of the Mediterranean.

Beauty parlour makeup demos

To stimulate their creativity and foster the challenge between the different schools, students of make-up schools, "ateliê de Maquiagem", "SENAC Tatuapé", "Studio JMakeup" and "Universidade Anhembi Morumbi" accompanied by their models will create a special make-up show inspired by the great beauty of old style beauty parlours, pin-ups and divas, icons from the 40’s, 50’s, 60’s, 70’s and 80’s, in a classic style barber shop setting. This animation will be coordinated by Mily Serebrenik, Makeup Artist and a faithful friend of MakeUp in ...™ shows.

Making one’s nails… Quite an art!

Not to be missed this year at MakeUp in SaoPaulo, a new animation by Luciana Makihara, coach, teacher and nail designer who will perform some spectacular nail art demos on two models dressed up in vintage outfits and make-up by Mily Serebrenik.


MakeUp in SaoPaulo
7 & 8 December 2016
Centro de Convenções Rebouças

© 2016 - Brazil Beauty News -

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