Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

MakeUp in Sao Paulo: More than 600 visitors

The first edition of MakeUp in Sao Paulo, which was held on December 03-04, met all the expectations of the organisers. More than 600 people (620 exactly) have crowded during two days the exhibition area and the largest conference room of the Renaissance Hotel in Sao Paulo. “It is a superb performance on a continent where everyone knows that the B to B sector remains narrow and when one can recall that the first MakeUp in Paris had gathered, five years ago, a total of 800 people (against 2800 in 2014!) and that MakeUp in New York had totalled 600 visitors (against 2300 this year!),” we were said at Beauteam, the organising company.

The first edition of MakeUp in Sao Paulo, was held on 03-04 December 2014 (...)

The first edition of MakeUp in Sao Paulo, was held on 03-04 December 2014 at the Renaissance Hotel in Sao Paulo

Conferences were a huge success, during these two days, with more than 150 people at each session. In particular, it was difficult to find a seat to attend the large round table that brought together executives from MakeB (O Boticario group), Quem disse Berenice (O Boticario group), Granado, Weckerle Cosmetics, Faber-Castell, Oxygen Development, Intercos America, Sleever International and Geka.

In a completely packed conference room, Joao Carlos Basilio, the President of Abihpec, the Brazilian Association of the Cosmetic, Toiletry and Perfumery Industry, and partner to the event, personally praised the excellent quality of this first edition.

The first edition of MakeUp in Sao Paulo, was held on 03-04 December 2014 (...)

The first edition of MakeUp in Sao Paulo, was held on 03-04 December 2014 at the Renaissance Hotel in Sao Paulo

"Efficient contacts, high quality of exhibitors and visitors, an optimum cost/contact ratio, a convivial atmosphere, an event, whose only ambition is to be the privileged premium communication and expression platform of the professional make-up sector! Our concept undoubtedly emerges further reinforced with this new edition dedicated to the South American market. These four annual events on the four European, North American, Asian and South American, continents offer the make-up industry four unique opportunities to directly reach four huge markets," emphasized Beauteam’s Sandra Maguarian and Jean-Yves Bourgeois.

Portfolio

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features