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Make Up For Ever, Icona Pop & Colby Smith set the stage to reveal Artist Rouge Lipsticks

Driven by a shared passion for the stage, French colour cosmetic brand Make Up For Ever, chart topping Swedish duo Icona Pop and celebrity makeup artist Colby Smith bring together the world of makeup and music to reveal the new Artist Rouge campaign. Combining the artists’ vision and the brand’s expertise, Make Up For Ever and Icona Pop co-created an exclusive and exuberant video content for the hit “Emergency” highlighting the transformative power of Artist Rouge lipsticks.

Makeup is so important for us when we are on stage, to do something fun for people. You can become a superwoman with just some blush and a black lipstick. We express ourselves through music - but also through how we dress and how we wear our makeup. Make Up For Ever is perfect for us because it’s edgy and cool - plus there are so many different colors to play with!” said the Icona Pop duo formed by Caroline Hjelt and Aino Jawo.

Featuring 46 intense colours - 31 cream shades and 15 matte shades, Artist Rouge Lipsticks offer a spectacular wear and an outstanding comfort. Make Up For Ever is releasing two limited-edition lipsticks featuring Icona Pop’s signature. Caroline chose a velvety matte deep red (#M401), while Aino chose a creamy, dark blue (#C603),” says the brand.

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