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Make Up For Ever and Jessie J team up for a year

Popstar Jessie J has landed a new job representing a beauty collection for cosmetics brand Make Up For Ever. The British singer-songwriter and coach on the UK and Australian versions of "The Voice" is the latest star to be recruited to the brand’s Artist concept.

Make Up For Ever and Jessie J team up for a year of artistic collaborations (...)

Make Up For Ever and Jessie J team up for a year of artistic collaborations (PRNewsFoto / Make Up For Ever)

Make Up For Ever’s Artist lip and face collection, with several launches slated throughout 2017, is showcasing Jessie J’s transformative self-expression thanks to Sammy Mourabit, renowned celebrity makeup artist. The collaboration kicks off with a music video in which Make Up For Ever sets the stage for the transformation of Jessie J.

"I enjoy revealing different parts of my personality in my look which makes Make Up For Ever such a great partner," said Jessie J. "The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why Life Is A Stage!"

Jessie J transformed Frankie Valli’s iconic "Can’t Take My Eyes Off You" into a hypnotic, modern anthem. Make Up For Ever provided Jessie J with the creative freedom and endless makeup options for her constant reimagined looks throughout the new song’s edgy music video directed by the avant-garde photographer Rankin. For all the upcoming Artist visuals and videos, the brand has teamed up with the supremely talented makeup artist Sammy Mourabit.

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