Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Louis Vuitton to launch its first fragrance since 1946

French fashion house Louis Vuitton has announced it will launch its first fragrance in decades next September. The launch was initially scheduled in 2013 but was postponed to 2016.

French fashion house Louis Vuitton announced that it will launch its first (...)

French fashion house Louis Vuitton announced that it will launch its first fragrance in decades in September 2016. © AFP Photo Miguel Medina

The luxury brand has already built its own creative workshop in the French Riviera town of Grasse, a city that is reconquering its status as perfume’s capital city gradually as major French perfume houses seek to reconnect with tradition and history. The brand has entrusted the creation of the new fragrances to Jacques Cavallier Belletrud, a third-generation Grasse-born perfumer, who previously worked for Issey Miyake, Jean Paul or Giorgio Armani.

It’s not Louis Vuitton’s first ever foray into the perfumery business. The brand launched its debut scent Heures d’Absences in 1927, and the Je, Tu, Il trio in 1928. However, Réminiscence and Eau de Voyage, both launched in 1946, were Vuitton last fragrances to date.

Jacques Cavallier Belletrud, the brand’s first in-house perfumer, spent months travelling the world in search of inspiration. Leather, the brand’s signature material, will obviously be part of the collection olfactory palette, besides fine perfumery materials such as Suss Osmanthus, Magnolia or Jasminum sambac.

V.G. with AFP/Relaxnews

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
When spirituality infuses our cosmetics - USA trends

Cosmetics Inspiration & Creation
When spirituality infuses our cosmetics - USA trends

Recently, the power of stones has made a major come back, with an upsurge of appetite for wellness and well-being, as the notion of physical well-being extends now towards mental well-being. In an hyperconnected society, the need to disconnect from devices has increased, and the desire to reconnect to oneself has never been so (...)

read more

Features