Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Lisa Eldridge is Lancôme’s new make-up creative director

British make-up expert Lisa Eldridge, well-known for her online video tutorials, has been named Make-up Creative Director at Lancôme. Her new creative director role will see her create new products and collections for the brand based around the concept of ’effortless chic’, as well as producing guides and more tutorials.

Lisa Eldridge for Lancôme © Lancôme

Lisa Eldridge for Lancôme © Lancôme

In fact there’s something of a history between Eldridge and the Paris-based beauty brand. Two decades ago, when she was starting out in her make-up career, Lisa worked on the Lancôme beauty counter at the famed Harrods department store in London.

Later on, Eldridge created her blog in 2009, which involved practical advice and unpretentious responses to real-life questions and situations. Her YouTube channel now boasts over 1 million followers, with her Instagram account boasting a further 236,000 fans, while her celebrity clients and fans include Keira Knightley, Katy Perry and Cate Blanchett, among many others.

"It’s an honour to be named Make-up Creative Director at Lancôme," explained Eldridge, who has a huge popular following on social media channels and is widely respected as an industry expert. "We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!" she added.


© 2015 - Brazil Beauty News -

latest news
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Global beauty trends 2018

Global beauty trends 2018

Mintel has announced four trends set to impact the global beauty and personal care market over the coming year. In 2018: Biotechnology, together with a resurgence of local wisdom, will help brands face up to the challenges created by environmental issues. As consumers across the world are creating their own definitions of (...)

read more