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Industry buzz

Leads Care Cosmetics invests in bloggers to conquer new market share

Even in the unprecedented context of a downturn of the Brazilian beauty market, Leads Care Cosmetics grew by 400% in 2015 and anticipates a 100% growth in 2016.

Thanks to a close relationship with consumers through the digital world especially blogs and social networks, the brand boasts itself to be considered as the "bloggers’ choice." With a database featuring more than 600 bloggers, the company based in Campo Grande (state of Rio de Janeiro) has gained more space in the cosmetics market.

The Leads Care Cosmetics management team is formed by entrepreneur and founder Ramon Quenedi, blogger Carol Lima, who is responsible for increasing the visibility of the brand in the digital world, and finance manager, Vinicius Lima.

Blogger Carol Lima used all her expertise in blogs to create online strategies that dramatically increased the brand’s visibility in the digital world.

"All these actions added the quality of the products attracted a legion of fans of the products, thus generating more revenue. The acceptance of the product on the market was so good that the brand has already received export orders for various countries such as the USA, The Netherlands, Angola, Portugal, Chile, Argentina," explains the company.

Leads Care Cosmetics offers a diversified mix of products, including: High Impact Mascara, Glitter Cream, Mary Help, Milk Shake, Star Plex, Magic Wand and Out Color.

© 2016 - Brazil Beauty News -

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