Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

La Prairie to partner with Art Basel

In 2017, Swiss luxury skincare brand La Prairie will partner with Art Basel, the world’s leading art platform, in a first-of-its-kind partnership. The renowned art fair is slated for June 15-18, 2017 in Basel, Switzerland.

La Prairie Science and Arts (Photo: PRNewsFoto/La Prairie)

La Prairie Science and Arts (Photo: PRNewsFoto/La Prairie)

As part of this initiative, La Prairie will be present in Art Basel’s Collectors Lounge throughout the duration of the fair, where VIPs will have the opportunity to experience the La Prairie universe and enjoy customized La Prairie treatments.

We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity,” said Patrick Rasquinet, President and CEO of La Prairie Group. “Indeed, from the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do,” he added.

La Prairie Science and Arts (Photo: PRNewsFoto/La Prairie)

La Prairie Science and Arts (Photo: PRNewsFoto/La Prairie)

In addition to establishing the partnership with the art fair, La Prairie will also mark the 30th anniversary of its iconic Skin Caviar. To celebrate the occasion, La Prairie plans to collaborate on a scientific and artistic innovation with a select group of contemporary artists, to be announced at a later date.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Opportunities for hair color products in Brazil

Juliana Martins
Opportunities for hair color products in Brazil

The economic downturn and the hair color subcategory Retail sales of hair color products may have had a strong ally in the last three years: Brazil’s economic downturn. As a result of Brazilians’ lower available income, many have stopped spending money on certain services, such as professional hair services offered at hair salons. (...)

read more

Features