Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal reorganizes manufacturing operations in Brazil

L'Oréal Brasil's headquarters in Rio de Janeiro

L’Oréal Brasil’s headquarters in Rio de Janeiro

L’Oréal Brasil has announced that it will close its Pavuna plant in the northern part of Rio de Janeiro by the end of 2018. According to the French cosmetics group, the decision was made in order to address the need for an operational adjustment within the current Brazilian economic environment.

The group currently operates three manufacturing plants in Brazil: in Pavuna, Rio de Janeiro, another in Nova Iguaçu, in Rio’s suburbs, where the groups manufactures products of the Brazilian cosmetics brand Niely, and another in Vila Jaguará, São Paulo.

The production of the Pavuna unit will be transferred to the Vila Jaguará unit.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Green make-up: The new standard?

Pascale Brousse
Green make-up: The new standard?

Consumer demand for natural and green cosmetics keeps growing. And many “Indie brands” meet it, positioning themselves with green + clean + ethics + efficient + lifestyle + happy claims, mainly in the USA. This trend is already most visible in skincare, but it is still almost nowhere to be seen in France in makeup. What is this (...)

read more

Features