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L’Oréal reinforces long-term commitment in Brazil with new R&I centre

L’Oréal Brasil recently inaugurated its new Research and Innovation Center in Ilha de Bom Jesus of Rio de Janeiro. According to L’Oréal, with an investment of BRL 160 million (about USD 49 million), this new centre is meant to accelerate the innovation and development of products aimed at meeting the diversity of beauty expectations of Brazilian consumers.

The architecture of L'Oréal Brasil's new R&I centre values natural (...)

The architecture of L’Oréal Brasil’s new R&I centre values natural lighting, sustainable initiatives and a flexible working scheme.

The “state of the art” Research and Innovation Center in Brazil has two missions: make the best global innovations of L´Oréal relevant for Brazilian and Latin America consumers through local developments and the customization of worldwide technologies. Conversely, set the pace for worldwide breakthrough innovations in hair care, sun protection and hygiene, three categories where L’Oréal considers the highly demanding Brazilian market can be a great source of inspiration.

Innovation is at the core of the development of our business. The new Research & Innovation Centre reflects L’Oréal’s confidence in the great potential of the Brazilian beauty market, the fourth largest in the world, and aims to bring breakthrough innovation to the very demanding Brazilian consumers,” said An Verhulst-Santos, President of L’Oréal Brasil.

During its inauguration speech, Laurent Attal, Executive Vice-President, Research and Innovation explained that “the extreme diversity of skin and hair types in a country where beauty reaches the status of an art of living represents a fascinating innovation challenge that deserves the best of science and technology.

To create breakthrough innovations for Brazilian consumers, and inspire the world, the new centre has been conceived at the forefront of research & innovation methods: collaborative, digital, open to the scientific eco-system and committed to sustainable innovation,” Attal added.

Strongly committed to the development of alternative methods to animal testing, L’Oréal announced during the event that its internationally validated Episkin reconstructed skin model, whose implementation in Brazil started in 2016 a collaboration with IDOR (Instituto D’Or de Pesquisa e Ensino, Rio de Janeiro), will be available to the Brazilian scientific community early 2018.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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