Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal joins YouCam Makeup

L’Oréal and Perfect Corp. announce a global partnership that integrates makeup collections from L’Oréal brands worldwide in YouCam Makeup, the award-winning augmented reality (AR) beauty app. This collaboration offers hundreds of millions of beauty lovers the opportunity to virtually experience makeup collections from L’Oréal brands, learn about the products, and shop through the app or instore. Leveraging the app at L’Oréal counters or in free standing stores, the partnership also provides unique and innovative ways to create seamless consumer journeys online to offline.

L'Oréal Joins YouCam Makeup, Perfect Corp.'s Augmented Reality Makeover App. (...)

L’Oréal Joins YouCam Makeup, Perfect Corp.’s Augmented Reality Makeover App. (Photo: Business Wire)

The Perfect Corp. L’Oréal partnership accelerates on building omnichannel services to enhance the consumer experience at every touchpoint. Virtual make up, livestreaming, augmented reality shopping are key features in a modern beauty journey that mixes online and offline. These services delight our consumers and increase conversion rates for our brands,” says Lubomira Rochet, Chief Digital Officer of L’Oréal.

This partnership started with L’Oréal Paris and Yves Saint Laurent in Japan. The first phase began during this year’s Cannes Film Festival where YouCam Makeup and L’Oréal Paris showcased 64 virtual beauty looks for fans in the US, India, Mexico and Russia to try virtually in the app. Each look incorporated a collection of L’Oréal Paris products that users could try on and purchase through the app, delivering a unique red carpet beauty experience using the latest AR technology.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
Green alternatives to microplastic beads

Lipotec
Green alternatives to microplastic beads

Sustainability has become a big concern in our time. The fight against plastics has hardened and consumers are looking for environment-friendly products to reduce the human footprint on Earth. In the skin care industry, the plastic microbeads, historically used in physical exfoliants, have been questioned in many countries for their (...)

read more

Features