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L’Oréal Brazil receives international gender equality certification

L’Oréal Brazil is the first company of the Brazilian beauty segment, and the second in the country, to be certified by EDGE (Economic Dividends for Gender Equality), the organization which launched an assessment methodology and a global certification standard for gender equality that is currently considered the main certification in the business world.

The certification is an acknowledgment in line with L’Oréal’s commitment of promoting workplace gender equality. The Group has been working for a decade to establish a global diversity strategy,” said the company.

In 2014, L’Oréal Brazil created a specific focus area, recognizing the importance and the relevance of this topic for the country. Thanks to the policies and to the attention dedicated to the subject, the company has a gender-balanced talent pipeline in Brazil, with 55% of its employees being women and 45% men. In relation to management positions, the proportion of women is 42%.

Among the initiatives created for gender equality, the main highlights are awareness-raising workshops with hundreds of collaborators, and the participation and sponsorship of forums that discuss the issue, such as the “25th Global Summit of Women”, held for the first time in Brazil, in May of this year.

Since its launch in 2011, more than 100 companies in 30 countries and in 21 Industries have been using the EDGE methodology of assessment and certification to create an ideal working environment which benefits men and women alike.

The L’Oréal Group is an EDGE pioneer in the beauty and cosmetics industry. L’Oréal Brazil serves as a paradigm for transparency and accountability and by being EDGE Certified, the company is showing its commitment to advancing workplace gender equality to consumers, investors and partners” said Maria Oldin, Managing Director at EDGE.

In addition to the Brazilian subsidiary, the L’Oréal Group has already received the certification for its operations in the United States, Canada, Russia and India.

© 2015 - Brazil Beauty News -

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