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L’Occitane au Brésil reveals the strength and rich texture of bacuri

The most recent ‘’authentic story’’ of L’Occitane au Brésil unveils the mystery of bacuri, a fruit from the Amazon. The brand has been able to capture the exalting beauty of this fruit and has conducted research on its cosmetic benefits. The result of this research led to the creation of a high-protection and nutritious skin-care line that combines rich texture, rapid skin absorption and dry-touch qualities.

For this project, design agency Centdegrés was charged with developing the new line’s entire graphic identity. The design aims were multiple: transmitting the efficiency of the product through a graduated scale displaying the concentration of butter. The colours were also selected to represent the earth and soil in which bacuri is grown and the flowers that bloom before the appearance of the fruit. The idea was to remind users of the authenticity of the product and its story. The strength of the ingredient is highlighted by the use of the image of the plant as the main layout focus.

Launched in June 2017, the bacuri line is available in various forms including a hand cream, foot cream and body lotion. The new collection already assembles all the characteristics of a successful beauty skin-care line.

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