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Industry buzz

Kérastase launches the first suncare CC cream for hair

Kérastase’s CC Crème leave-in formula offers multiple benefits: it protects against the sun, repairs and lightens the hair, in addition to maintaining the brilliance and vitality of the fibres. This addition to the Kérastase Soleil range (L’Oréal Group) is a firts in the market. "With the first suncare CC Cream for hair, Kérastase shows that innovation always emerges, not only in the professional market, but in the entire category of hair," says Fernanda Ubatuba, the brand’s Marketing Manager.

The product’s high-tech formula contains linseed oil and polymers, “to illuminate and create a veil of shine on the hair”; UV filters “to protect against the damaging effects of the sun”; and safflower oil, ceramides and antioxidant responsible for disciplining, moisturizing and repairing action.

"Once again, with this release we hope to exceed the expectations of the most demanding professionals and consumers. The CC Crème is the complete and perfect treatment for those who want not only protection from the sun, but also to repair, to enlighten, to discipline, to make their hair shiner and more healthy" adds Fernanda.

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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