about Juliette Faliu

After graduating from the École Supérieure de Commerce business school of Toulouse, France, Juliette Faliu launched many innovative initiatives in the field of perfumery. In 2006, she created the first French-speaking blog on perfumes: Poivre Bleu, which has become Le Nez Bavard since then.

In 2011, she became the co-founder and President of L’Olfactorama, an association aiming to “Reveal the best in perfumery”. Every year, the awards attributed by L’Olfactorama are intended to refocus communication on olfaction and reward both selective and rare perfumes.

Thanks to a regular practise of olfaction in the past ten years, Juliette Faliu has acquired excellent knowledge in the history of perfumery, its players, and its market. She has gradually developed an olfactory assessment method to evaluate the quality of a perfume according to objective and defined criteria.

In 2014, Juliette created the concept of olfactory meetings for all people interested, amateurs, and enthusiasts with the support of Nez Bavard.

Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

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Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

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