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Industry buzz

Itallian Hairtech opens an office in Florida and launches its e-commerce platform

Itallian Hairtech has been operating in the Brazilian market for 20 years and specializes in developing hair care products for professional use. The company manufactures around 200 products for treating, coloring, moisturizing, transforming and styling the hair at its industrial plant in the town of Atibaia, Sao Paulo. These are distributed in beauty salons throughout Brazil and are also now available in the U.S.

Extreme Up by Itallian Hairtech

Extreme Up by Itallian Hairtech

Itallian Hairtech opened an office in Orlando, Florida, and has just launched its e-commerce platform to make its product lines available throughout the country. These include Professional Trivit Color, created from 12 essential oils for treating colored hair; Professional Trivit Blonde, especially designed for blonde hair, with biometric keratin in its formula; and Extreme Up, recommended for hair regeneration and intense nutrition.

The company’s expansion plan for the U.S. also includes hiring and training a local manager to coordinate the subsidiary’s portfolio and processes. This professional will oversee the training program for new sales representatives and ensure that hair stylists use the products correctly and obtain the best results for all hair types. The company also has a technical support group based in the U.S. to assist hairdressers and sales representatives.

As well as the U.S., Itallian Hairtech also wants to win over Middle Eastern countries. For the first time, the company took part in the Beautyworld Middle East event – held in Dubai, at the end of May – during which contracts were signed to begin exporting to Egypt, Kuwait, the UAE, Jordan, Saudi Arabia and Iran.


© 2015 - Brazil Beauty News -

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