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Industry buzz

Inoar Cosméticos wants to open new markets in 2015

While its export sales grew approximately by 30% in 2014, Inoar Cosméticos has just signed a contract with a new distributor in Colombia.

Last year, the Brazilian marketer of hair care products invested in a major restructuring in its manufacturing facilities, including the reconstruction of its plant in order to expand its production capacity and its productivity. In 2013, Inoar sales grew by approximately 10% in volume, at the same rate than the market, and by approximately 13% in value.

International development

For the year 2015, the company wants to tap into new markets and therefore outlined an investment plan aiming further expansion of its industrial facilities, including new investments in high-tech equipment.

Inoar Cosméticos, Argan Oil

Inoar Cosméticos, Argan Oil

With more than 180 products, the Inoar brand is currently available in 36 countries through direct sales networks or independent distributors reselling the products to salons and perfumeries in their respective countries. The products can be found in South, North and Central America, in Europe and Eastern Europe, North Africa, Angola and South Africa, Middle East and Australia. The company also operates its own distribution centre in Miami (USA), from which it sells to distributors and directly to consumers, as well as a sales office in Rome, Italy.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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