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Markets & trends

In line with global trends, vegan lifestyles grow in Brazil

The vegan lifestyle has become a culture and has gained, more and more, adepts in Brazil. It is estimated that 4% of the Brazilian population, about 7.6 million people, has adopted a vegetarian diet, many of them, being vegans. Moreover, 28% of Brazilians have tried to eat less meat.

São Paulo is the Brazilian state with the largest number of vegans, vegetarians and supporters, followed by Rio Grande do Sul. From January 2012 to July 2016, the volume of searches for the keyword ’vegan’ grew 1000% (one thousand percent) in Brazil.

Due to the expansion of this culture, the demand for services for vegetarians, such as vegan cosmetics, which are not tested on animals and are free from any type of raw material of animal origin, has increased by about 40%. Vegan Cosmetics can range from makeup to products for the beard, hair products, soaps, moisturizers, etc. Feito Brasil, a Brazilian company that values sustainability, increased sales by 91% between 2015-2016 and now aims to enter into foreign markets.

Vegan products are more and more sophisticated and are benefiting from new technologies.


Source: FCE Cosmetique


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