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Markets & trends

in-cosmetics Brasil wants to be the gateway to the Latin American market

in-cosmetics Brasil, taking place between 30th September - 1st October 2015, is the only exhibition in Latin America that is 100% dedicated to raw materials for the personal care industry. After a successful first ever show last year, it will once again open the gateway for companies looking to tap into the huge opportunities of the rapidly expanding Latin American market.

Latin America is one of the fastest growing and more exciting markets in the personal care industry. Its emergence over the past five years has been impressive, with Euromonitor [1] highlighting that between 2013 and 2017 the region will increase its market share to 31 per cent and will comprise 18 per cent of the global personal care industry [2].

The event, based in Sao Paulo, is perfectly placed to position international players on the doorstep of one of the most dynamic markets in the world,” claim the organisers.

Indeed, Brazil itself is leading the charge in the region. It is now the third biggest cosmetics and toiletries market in the world after the USA and China, with its beauty and personal care market forecasted to reach US$55.6bn by 2017 (Euromonitor).

However, it is not just Brazil that has seen rapid recent growth. Mexico, the second biggest market in the region, was last year worth just over US$11bn and is expected to reach US$12bn by 2017. Other markets, although somewhat smaller, are also experiencing exciting growth, with Colombia, Chile and Peru all expected to make considerable strides over the next two years.

The sheer amount of growth and the increasing influence of the region were the reasons in-cosmetics Brasil was launched last year. 2014 saw 2,185 unique visitors looking to source the latest personal care ingredients and formulations from 192 exhibitors representing more than 20 countries. As the only event of its kind in the whole of Latin America, in-cosmetics Brasil is able to attract local formulators and R&D professionals and bring them face-to-face with international and Latin American raw materials suppliers.

Latin America is going to be one of the most important markets in the personal care sector during the next five years. The recent and ongoing growth is testimony to that, with analysts seeing no let-up in this trend.in-cosmetics Brasil opens up the region to those who recognise this opportunity. We have designed the show to give international players an insight into a buoyant and yet relatively untapped market, whilst providing local companies access to the latest global developments,” said Exhibition Manager Daniel Zanetti.

2014 proved what an important role the exhibition could play in this exciting period of growth for the sector in Latin America. We are confident that 2015 will cement this position and provide the industry with an invaluable tool for the coming years,” he concluded.

Footnotes

[1Euromonitor International 2014 (US$ millions)

[2Average growth from 2013-2017 – Beauty and Personal Care (Latin America vs Rest of the World)

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© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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