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in-cosmetics Brasil: towards a bigger 2nd edition

2015 sees the 2nd and bigger edition of in-cosmetics Brasil. Like the 2014 exhibition, the first time the event had been held in Brazil, the 2015 edition also looks set to be a huge success, bringing what’s new worldwide in raw materials for this sector. This year, organisers announce a larger number of exhibitors and greater educational content.

The second edition of in-cosmetics Brasil takes place 30 September-01 October in the Pavilhão Azul / Blue Pavilion of São Paulo’s Expo Center Norte. The organizers, Reed Exhibitions, needed a larger and more accessible exhibition space, a result of demand for this larger-scale event. With 8 months until show time, the exhibition is already 20% bigger than the 2014 edition and over half of its exhibitors are international.

Some of the leading companies of the sector are already confirmed for the 2nd edition of the event. These include Croda, Symrise, Merck, Givaudan, Ashland and Gattefossé, and Brazilian companies Beraca, Oxiteno, Chemyunion, Química Anastácio and Brasquim, among others.

The enormous success of in-cosmetics Brasil in its inaugural year shows that widening the group’s presence and creating an event aimed at Latin America, an ideal platform for expanding our international and homegrown clients’ business, is the correct strategy,” said Lucy Gillam, Director, in-cosmetics Group.

In 2015 the event’s managers expect to play host to 2800 visitors over the exhibition’s 2 days, 30% more than 2014, with an expected 50% rise in international visitors. The Latin American Roadshows will be increased to obtain these results. The in-cosmetics Brasil team will be visiting various countries, holding small conferences that include presentations on market trends and exhibitors’ new products that will be shown at the exhibition, and concluding with invitations to the guests to come and meet them in person at São Paulo’s in-cosmetics Brasil. The Roadshows will be held in Colombia, Chile and Argentina, bringing local manufacturers and R&D professionals closer to the exhibitors at this Brazilian event.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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