newsletter
Brazilian beauty and cosmetics markets: trends and news

Helen Kupfer-Haas

Today's innovations that make the shopping of the future

Today’s innovations that make the shopping of the future

Parodying Brazilian singer and composer Lulu Santos, “nothing from the past will be again in the same way it once was..." This is also (...)

A sensory journey in Paris

A sensory journey in Paris

My previous article focused on the evolution of the outlets and the urgent need to move towards more theatricality. Now, I’d like to (...)

Bringing brands to life

Bringing brands to life

How can we convey a brand’s core values through multiple sales channels at each stage in the consumer’s experience? A brand’s ten (...)

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