Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Haskell Cosmética Natural plans expansion to Portugal

Born in Viçosa (Minas Gerais, MG), Ana Márcia Teixeira, began her career in 1983 as a hairdresser. Today she is the president and founder of Haskell Cosmética Natural, a brand of haircare products with natural actives.

Ana Márcia Teixeira, president and founder of Haskell Cosmética (...)

Ana Márcia Teixeira, president and founder of Haskell Cosmética Natural

In 2000, with few resources, Ana Márcia Teixeira began a small production of haircare products in small premises with and few people to help her. After a few years, the products began to meet success in hairdressing salons.

"Haskell is a dream come true through hard work and effort. We make our products with lots of love", says Ana Márcia. "I then started selling in a cosmetics store and having my first distributors. From that moment, I never stopped working, to gain space, to show the Haskell brand", adds the businesswoman.

Today, the company has more than 160 employees, and by 2018, its production plant in Viçosa (MG) will add more than 7,800 square meters thus totalling 22,000 square meters of built area. Haskell boasts strong environmental credential, with actions ranging from effluent treatment, preservation of the Legal Reserve and Permanent Preservation Area, where the plant is located, in the rural area of Viçosa. There are 23 hair treatment lines featuring natural ingredients, and more than 90 products based on Brazilian natural resources such as Mandioca, Jaborandi, banana tree, Quina Rosa, among others.

Through distributors, Haskell is present in all Brazilian states. "We want to go beyond borders. Thus we’ll start selling in other countries, starting with Portugal ", concludes the president.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
Packaging trends: Wood beyond limits

Quadpack
Packaging trends: Wood beyond limits

No packaging material touches the senses more than wood. You can feel it, smell it and admire its luxurious texture, a gift from nature itself. In this series of inspiration boards, Quadpack’s designers bring you ideas and trends for using this natural material, including a new look, decoration technique and design concept in each (...)

read more

Features