Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Hapsode, the first Chinese-Korean brand chose design agency Centdegrés

Happiness is an experience intimately linked to beauty and it is this bright and powerful notion that lies at the heart of the new brand Hapsode. A combination of the words “HAppy” and “epiSODE”, the brand was created in Korea by Kim Hoi-Joon with the backing of a Chinese cosmetics giant.

Hapsode chose centdegrés to materialize this unprecedented alliance between a Chinese commercial superpower and Korean cosmetics expertise - a first in the Asian beauty market. The agency worked on every front to make Hapsode the beautiful and sensitive brand dreamed by its creators. This included the creation of a logo and brand platform, packaging and boutique design, artistic direction and audiovisual productions…

A fresh and cheerful logo; simple and natural products made from the world’s best ingredients sourced from around the globe; simple packaging with pure lines and a beautiful leaf-like logo embedded on the bottle, leaving a mark pleasing to the eye and the gesture,” explains the agency.

The first three retail stores have already opened in China and a Korean site is on its way: 2000 points-of-sale are expected in the upcoming months…

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features