Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Grupo Boticário anticipates another year of expansion in 2017

Brazilian cosmetics giant Grupo Boticário - which controls the brands O Boticário, Eudora, quem disse, berenice? and The Beauty Box, plans to open 100 more units in 2017, a number equivalent to 2016, said the company’s CEO, Artur Grynbaum, on the occasion of the Latam Retail Show in São Paulo. So far this year, the group has already opened 44 new points of sale, Grynbaum added.

A O Boticário shop at Botafogo Praia Shopping, Botafogo, Rio de Janeiro, (...)

A O Boticário shop at Botafogo Praia Shopping, Botafogo, Rio de Janeiro, Brazil. (Photo: Eduardo P / Wikipedia)

Last May, Grupo Boticário announced a 7.5 percent increase in revenues in 2016, to BRL 11.4 billion (USD 3,6 billion). The company closed the period with a total of 4,063 points of sale for its four brands. In addition, the group exports its products in eight other countries. Having entered Colombia about two years ago, Grupo Boticário recently entered Costa Rica.

© 2017 - Brazil Beauty News -

latest news
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Green make-up: The new standard?

Pascale Brousse
Green make-up: The new standard?

Consumer demand for natural and green cosmetics keeps growing. And many “Indie brands” meet it, positioning themselves with green + clean + ethics + efficient + lifestyle + happy claims, mainly in the USA. This trend is already most visible in skincare, but it is still almost nowhere to be seen in France in makeup. What is this (...)

read more