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Geka opens Brazilian subsidiary

Ivonne Ascher

Ivonne Ascher

Geka is strengthening its position in South America with a new subsidiary in Brazil.

As well as accompanying our customers in their growth, we want to be physically right there with them to shape and drive the market,” explains the German supplier of brushes, applicators and comprehensive packaging systems for mascaras and lip-glosses. “Brazil’s cosmetics market has become one of the strongest and most solid in the world. We want to be a part of this success. That’s why, since the middle of last year, we have been relying on the competent support of Ivonne Ascher, who already successfully manages our present sales activities in the South America region, and will continue doing so for Geka do Brasil in the future.

In addition to sales activities, Geka do Brasil Ltda will also operate a brand new production site, fully equipped with injection and assembly machines. Located in the outskirts of São Paulo, the new facility will start production during the first half of 2015 under the leadership of Geka do Brasil’s Managing Director, Andre Araujo.

Andre Araujo

Andre Araujo

The company is currently recruiting talented employees, to build up a team of approximately 20 people to manufacture not only mascara packaging but also lip-gloss and eyeliner packs.

Geka already holds a significant part of the Brazilian market for mascara packaging but producing locally should enable the company to cover local demands on the spot and ensure significantly shorter delivery times. They also intend to align their product portfolio with the specific local requirements. As a first step, Geka participated in the first edition of MakeUp in São Paulo, where the German company presented a new collection, specifically dedicated to the South American market.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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