Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Companies & industry

From cup to cosmetics: Kapeh expands its distribution and gains international recognition with coffee-based products

Brazil is the world’s largest coffee producer and exporter, but it is not only the drink that has been catching on with consumers. Cosmetics formulated with coffee extract by Minas Gerais-based company Kapeh have gained popularity among Brazilian women (and men) and brought international recognition to its founder, the pharmacist and biochemist Vanessa Vilela.

Vanessa Vilela, founder and director at Kapeh

Vanessa Vilela, founder and director at Kapeh

Kapeh’s history began in 2004, when Vanessa started a three-year period dedicated to researching the cosmetic properties of coffee extract, the benefits of green beans and its application on hair and skin care products. "Coffee has a high concentration of antioxidants, which help neutralize the action of free radicals and retard aging. Caffeine also stimulates fat burning, and is an effective active ingredient in the treatment of hair loss by promoting the blood flow,” Vanessa says.

Representing the sixth generation of a traditional coffee producing family, Vanessa founded Kapeh back in 2007, with a modest initial investment of R$ 300,000. Currently, the brand is sold in about 300 outlets in 18 Brazilian states, including four brand-owned stores and one franchise, as well as an e-commerce channel. The line has a total of 100 items, including bar soap, body wash, body lotion, shampoo, conditioner, bath oil and a coffee flower scented fragrance.

Since 2010, Vanessa has been standing out at international innovation and entrepreneurship events, including the UN’s Empretec Women in Business Award and the World Economic Forum’s Young Global Leader. She has also been recently nominated as a Rising Talent at the Women’s Forum For Economy & Society, which appoints talented young women who are on their way to becoming influential figures in our economies and societies.

Coffe-based products by Kapeh

Coffe-based products by Kapeh

All of Kapeh’s products are manufactured using certified coffee, grown in a sustainable way, with packaging materials used being of recycled origin or of a recyclable nature, this minimizing the impact of its production on the environment.

Portfolio

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features