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From cup to cosmetics: Kapeh expands its distribution and gains international recognition with coffee-based products

Brazil is the world’s largest coffee producer and exporter, but it is not only the drink that has been catching on with consumers. Cosmetics formulated with coffee extract by Minas Gerais-based company Kapeh have gained popularity among Brazilian women (and men) and brought international recognition to its founder, the pharmacist and biochemist Vanessa Vilela.

Vanessa Vilela, founder and director at Kapeh

Vanessa Vilela, founder and director at Kapeh

Kapeh’s history began in 2004, when Vanessa started a three-year period dedicated to researching the cosmetic properties of coffee extract, the benefits of green beans and its application on hair and skin care products. "Coffee has a high concentration of antioxidants, which help neutralize the action of free radicals and retard aging. Caffeine also stimulates fat burning, and is an effective active ingredient in the treatment of hair loss by promoting the blood flow,” Vanessa says.

Representing the sixth generation of a traditional coffee producing family, Vanessa founded Kapeh back in 2007, with a modest initial investment of R$ 300,000. Currently, the brand is sold in about 300 outlets in 18 Brazilian states, including four brand-owned stores and one franchise, as well as an e-commerce channel. The line has a total of 100 items, including bar soap, body wash, body lotion, shampoo, conditioner, bath oil and a coffee flower scented fragrance.

Since 2010, Vanessa has been standing out at international innovation and entrepreneurship events, including the UN’s Empretec Women in Business Award and the World Economic Forum’s Young Global Leader. She has also been recently nominated as a Rising Talent at the Women’s Forum For Economy & Society, which appoints talented young women who are on their way to becoming influential figures in our economies and societies.

Coffe-based products by Kapeh

Coffe-based products by Kapeh

All of Kapeh’s products are manufactured using certified coffee, grown in a sustainable way, with packaging materials used being of recycled origin or of a recyclable nature, this minimizing the impact of its production on the environment.

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© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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