Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Flora Cosmética launches new makeup line in Londrina

Flora Cosmética invests in the makeup market with the launch of an exclusive line for the Vale Verde pharmacy, located in Londrina, in Paraná, in the south of the country.

During the last five years, the makeup and nail varnish segment grew at an average rate of 15.6% in Brazil. For the next five years, this segment is expected to grow by 11.8% annually.

The new makeup line will be launched on March 03, 2017.

The new makeup line will be launched on March 03, 2017.

Founded in 2002, Flora Cosmética already offers shampoos, soaps, creams, deodorants, moisturizing masks, and various other products for the health and beauty of the body. The brand is now entering into the makeup category with blushes and lipsticks with the aim of conquering an even bigger consumer base in the city and region.

According to Eliane Rodrigues, the brand’s administrative assistant, Flora Cosmética has been looking for alternatives to enhance its expansion. "We worked on special products dedicated to vain and dynamic women and our new makeup line brings them exactly what they want: sophisticated, yet easy-to-apply products that bring benefits in the first use with colours matching the latest trends and offering an excellent pigmentation," said Eliane.

The line, the name of which has not yet been revealed, will be launched on March 3 at the Vale Verde Pharmacy of the Catuaí Shopping mall in Londrina and will feature compact powders, three shades of blushes, a bronzer, seven lipstick colours (two creamy lipsticks and five super matte), eyeliners, a palette of eyeshadows, and six types of brushes and a nécessaire. The products will be priced from R$ 13.90 to R$ 39.

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more

Features