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Industry buzz

First look at Gisele Bündchen for Chanel No. 5

A few months ago, Chanel set the web abuzz by announcing the latest No. 5 spokesmodel. The long wait is now over, as the brand has revealed two photos and a teaser from Gisele Bündchen’s latest advertising film.

Chanel has revealed a sneak peek at the new No. 5 campaign featuring Gisele (...)

Chanel has revealed a sneak peek at the new No. 5 campaign featuring Gisele Bündchen. © Chanel

Titled "The One That I Want," the new Chanel No. 5 campaign is directed by filmmaker Baz Luhrmann ("The Great Gatsby"), who previously shot Nicole Kidman in a celebrated advertising film for the perfume in 2004.

In the two photos revealed on Monday, Gisele Bündchen wears a swimsuit and carries a branded surfboard under her arm, indicating that the Chanel woman has picked up surfing in 2014. The idea seems to be in line with the vision of Gabrielle Chanel, who sought to liberate women from the confines of rigid clothes, allowing them to be as comfortable playing sports as they are in high society.

Gisele Bündchen goes surfing for Chanel No. 5. © Chanel

Gisele Bündchen goes surfing for Chanel No. 5. © Chanel

The brand also shared a 15-second teaser for the campaign film, which will be released in its entirety on October 15. To get to know this new character played by the supermodel, fans will have to keep waiting for a few more days.

© 2014 - Brazil Beauty News -

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