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Edition: Brazil
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Export a Brazilian brand

Synonymous with sun, sensuality, healthiness, joie de vivre, Brazil also offers an emerging economy with a high growth potential and a middle class, which is a big consumer of cosmetics and make-up products.

Enjoying a considerable sympathy capital Brazil stirs one’s imagination compared to France’s gloominess. Brazil now enjoys a worldwide recognition, and the opportunity to build a brand with attributes associated to Brasilidade has become more important than ever.

A unique example of cultural mix in the world, the cult of beauty, an exceptional biodiversity. Three reasons for cosmetic and make-up players to take a close interest in this country.

How to translate these assets and take advantage of this real opportunity to set up a Brazilian brand in Europe? How to convert Brasilidade, the carioca lifestyle into a brand / product range and export? What are the important areas in the trade of cosmetics between Europe and Brazil? Keys, Codes and differences to make your brand attractive. The do’s and don’ts, the codes to integrate...

All these issues will be discussed during MakeUp in Sao Paulo, during the conference by Helen Kupfer-Haas, a consultant and expert in import-export in the world of perfume and luxury goods between France and Brazil on December, 4th at 3:45 pm.

MakeUp in SaoPaulo
3 & 4 December 2014
Renaissance Hotel
Alameda Santos, 2233
Cerqueira Cesar, São Paulo
SP, 01419-002, Brazil

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