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Dufry opens 7 stores in the new Terminal of Cancun Airport

Julian Diaz, CEO, Dufry

Julian Diaz, CEO, Dufry

Dufry has inaugurated 2,540 m2 of new retail space and launched its New Generation Store in the newly-opened Terminal 4 in Cancun International Airport, Mexico. With approximately 1,900 m², Dufry presents for the first time in Latin America its New Generation Store, a retail concept featuring extensive and innovative use of digital applications in order to increase passenger communication and drive sales. New Generation Stores are already in operation in Melbourne, Australia, and Madrid, Spain. Going forward, Dufry plans to unveil several shops around the world under this new concept.

This new concept will allow Dufry to better interact with and to increase the number of passengers attracted to the store and to offer them a more personalized shopping experience through digital communication. Tablets and new digital screen equipment will allow the communication with customer to be more flexible and to adapt to different nationalities according to arrival and departure flights. This allows to better tailor messaging to the specific preferences of the changing passenger profiles and to increase the communication impact, with the ultimate goal to increase sales.

In the international area of the newly-opened Terminal 4, Dufry launches 7 stores, totaling 2,540 m2 of retail space: in the departures side, in addition to the duty-free New Generation Store, there is also a duty-free Last Minute store with 119 m2, and in the arrivals, Dufry operates a general duty-free shop of 162 m2.

The Cancun International Airport is the second busiest airport in Mexico, following Benito Juarez International Airport, in Mexico City. In 2016, Cancun airport welcomed more than 21 million passengers, a 9.3% growth over the previous year.

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