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Dior uses Adhespack’s Self Sampling for the launch of its new perfume

For the international launch of its new perfume Miss Dior - Absolutely Blooming, the French maker of luxury perfumes and cosmetics chose Self Sampling, the sampling technology patented by Brazilian company Adhespack. During the sampling campaign, which was held during the month of September in Paris, Milan, London, Tokyo, and Osaka., Adhespack’s Self Sampling was placed in strategic points to distribute scented samples printed an image of the floral and fruity perfume.

Self Sampling is a flexible solution that can adapt to the client's (...)

Self Sampling is a flexible solution that can adapt to the client’s needs.

The launch of Miss Dior - Absolutely Blooming marks the insertion of the Adhespack’s new Self Sampling technology in the global market for perfumes and cosmetics sampling.

"The Self Sampling tool provides a practical, efficient, adaptable and economic service. The self-service system provides consumers with a sample bearing key information about the product. The Self Sampling is a flexible solution that can be adapted perfectly to each strategy," explains Adhespack.

Indeed, the Self Sampling can be adapted to the customer needs, depending on its marketing plan. The tool can be limited to the mere release of a sampling. But it can also present the product in a more stylish way, including eye-catching 3D features and automatic fragrance release. It can be installed on a counter, a shelf or even as a totem, in a store or any other strategic point.

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