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Ingredients & formulation

Croda to present innovations in textures and formulations at in-cosmetics Latin America

In order to present its latest innovations and launches in textures and ingredients at the 2017 edition of in-cosmetics Latin America (20-21 September 2017), Croda has prepared the concept: Desperte sua beleza com a Croda! (Awaken your beauty with Croda!). In a new, more interactive space, visitors will be able to discover and to test the latest Croda launches for the Skin Care, Hair Care, Sun Care, Cleansing and Make Up categories. In addition, Croda will also present its new Research Centre and Innovation in Brazil.

Paulo Sevilha, Croda

Paulo Sevilha, Croda

The main objective of the theme chosen by Croda for this year is to provide visitors the opportunity to test all product categories and to discover how to create unique product lines through the specialties, extracts and actives offered by the company. "It will be an unusual experience through innovative textures and formulations in line with the upcoming personal care trends in Latin America," explains Croda.

Croda will also showcase its most recent active, Matrixyl Morphomics, which was launched under the Sederma brand. It is a third-generation peptide that fights the signs of aging, providing a visible reduction of vertical lines, also known as puppet lines, after 6 weeks using the active.

Another novelty this year is the area dedicated to the promotion of the Crodarom line, a series of botanical extracts that provide a customized sensory experience for skin and hair care products.

"Innovation and technology always go hand in hand at Croda. It is part of our value proposition, as well as our constant search to provide the market with the latest ingredients and the most efficient specialties, as well as full support allowing our customers to develop innovative products with assessed properties,” says Paulo Sevilla, Marketing & Sales Manager Personal Care Brazil.

New Research and Innovation Centre

Croda’s innovations for September do not stop there: with the strong demand of the Latin American market for innovation and in line with the group’s expansion in Research and Development, Croda is inaugurating its new Research and Innovation Center in Campinas, in the Sao Paulo region, in parallel with the in-cosmetics show.

Croda's plant in Campinas

Croda’s plant in Campinas

The new centre features all the infrastructure required to develop formulations, textures, efficiency tests, and all the support necessary for allowing the company’s customers to accelerate their new product development processes. In addition to an area dedicated to conducting technical training.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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